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ABC Enterprise is a bunch of creative superstars who aim to help businesses exceed their digital potential. Based in the heart of Cape Town, this company will assist wit

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Read the short passage below and answer the questions that follow:

ABC Enterprise is a bunch of creative superstars who aim to help businesses exceed their digital potential. Based in the heart of Cape Town, this company will assist with crafting amazing brands that stand out in the digital world, develop phenomenal websites that are both beautiful and functional, and use cutting-edge digital innovation to drive business growth help your business grow and reach out to new customers.

Assume you are a Human Resource Manager for ABC enterprise you are required to:

1. Draw up a job description and specification for a marketing manager for ABC enterprise.

2. Based on the above job description for a marketing Develop an advertisement for a managing manager the AIDA principles.

Thereafter recommend selection methods in the following categories:

3. Pre-employment tests

3.1 Which tests will ABC Enterprise use and why? Make sure to explain how to establish test validity.

3.2 Will the candidate be required to undergo a medical test? Motivate your answer.

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4. Interviews:

4.1 What type/s of interviews to select the best applicant for a vacant position, will you suggest? Why?

4.2 Who should be involved in the interviewing process? Why?

5. Background checks:

What types of background checks and why?

6. Interview Questions

List 5 situational or behavioural questions that all candidates will be asked.

Section B

Read the short passage below and answer the questions that follow:

Valve is one of the most profitable and fastest-growing technology companies, with a catalogue of video games played worldwide. It has a loyal following of millions of gamers who use Valve’s platform to interact with games and develop and share their adaptations. Valve offers no formal induction to new staff. They believe new employees should be bold, creative, self-determined and self-motivated. These values and characteristics are important when recruitment is done. It is part of Valve’s organisational culture, which can be found in their employee handbook, which new employees receive on their first day of work.

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As a human resource manager please advise Valve management on the following:

“They believe new employees should be bold, creative, self-determined and self- motivated”. – From the case study.

1. Do you think it’s important for Valve to have a formal induction for new staff members? Motivate your answer.

2. Discuss the objectives and benefits of induction to Valve.

3. Analyse and discuss an appropriate retention strategy that Valve can use to retain its staff.

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