Throughout the course, you will be assigned “Creative Assignments” that will allow you to present information in formats other than formal academic writing.
We have seen that product differentiation is key in some markets, and firms often advertise in an attempt to differentiate their products from others. We have also seen that there is disagreement about whether advertising benefits society by providing valuable information or whether it is a waste of resources.
For this assignment, find two examples of advertising – one that provides technical information about the item and one that does not provide technical information about the product. Provide an Infographic that features both ads and for each ad, identify and label parts of the ad that might provide a benefit and indicate who benefits (Consumers? Producers? Third Parties?). If there are parts that you believe are a waste of resources, identify those as well.
Use any system you would like to convey the information – words, symbols, color coding, or anything else you can think of.
Identify any sources that you might use – this can be done as a footnote on the infographic itself. Strict APA format is not required as long you provide enough information so that your source(s) can be found.
Access the article that describes what an infographic is (https://venngage.com/blog/what-is-an-infographic/) to get an idea what you will be creating. The infographic should include pictures, clip art, photos, words, numbers, or anything you can think of to convey your idea. You may use any tool you would like to create your infographic. Softwares include but not limited to:
Microsoft Word
Photoshop
a single PowerPoint slide
Venngage
Piktochart
Canva
Easelly
Depending on the software you choose: save, export or take a screenshot of your completed infographic for submission. Important: Be sure to identify any sources that you might use – this can be done as a footnote on the infographic itself OR listed separately in the text box of the submission link. Strict APA format is not required as long you provide enough information so that your source(s) can be found.
The post “Advertising: Providing Information or Wasting Resources?”
Infographic Title: “Advertising: Providing Information or Wasting Resources?”
Sources:
1. “Advertising and Society” by Carol J. Pardun, Chapter 4
2. “The Role appeared first on around the clock essays.