As discussed in this chapter, marketers use many tools to determine their target markets.  Values, Attitudes, and Lifestyles (VALS) is one such tool. Visit the web site:

Orgl 401

Part A

As discussed in this chapter, marketers use many tools to determine their target markets.  Values, Attitudes, and Lifestyles (VALS) is one such tool. Visit the web site:

Values, Attitudes and Lifestyles (VALS): Categories and Why They Matter

Values, Attitudes and Lifestyles (VALS): Categories and Why They Matter

and provide your take aways on VALS eight categories and what they can mean to you. 

1.    Achievers

2.    Innovators

3.    Thinkers

4.    Believers

5.    Strivers

6.    Experiencers

7.    Makers

8.    Survivors

Part B

What are some of the challenges you faced while developing a (GROW) Personal Learning Plan? (250 Words)

References

https://www.allvoices.co/blog/understanding-the-grow-coaching-model

What Is a GROW Coaching Model?

https://lattice.com/library/everything-you-need-to-know-about-the-grow-coaching-model