BM7401-15 Corporate Communications Portfolio Assignment Brief S1 2026 | BPA Published: 10 Mar, 2026 Category Assignment Subject Management University Bath Spa University Module Title BM7401-15 Corporate Communications Word Count 4,000 Words Academic Year 2026 BM7401-15 Assignment Brief-S1 Assignment Brief – S1 Module Corporate Communications Module code BM7401-15 Submission Format Portfolio Submission Deadline 23 April, 2026 Provisional Mark release 14 May, 2026 Assignment Task Title Communications Plan Word Count 4000 words equivalent Learning Outcomes Through completion of this assessment, you will demonstrate your ability to: Critically consider factors for creating a systematic communication strategy. Evaluate strategies for communicating with internal stakeholders. Analyse external methods of communication, including digital and traditional platforms. Adapt communication solutions to issues or crises that may emerge. Identify how internal, external, and brand messages strategically align. Get Answer of BM7401-15 Corporate Communications Assignment Before Deadline
Pay & Buy Non Plagiarized Assignment Assessment Brief: Communications Plan This assessment challenges you to develop a robust and integrated corporate communications plan for a fictional or real-world organisation. It provides an opportunity to synthesise theoretical knowledge, strategic thinking, and practical communication skills, mirroring the demands of senior-level roles in corporate communications.
Assessment Task Instructions You will create a strategic corporate communications plan that addresses the following:
- Organisational Context
Brief overview of the organisation (real or fictional), including sector, size, structure, and brand positioning. 2. Communications Objectives
Clear strategic goals for communication aligned to organisational aims (e.g. enhance reputation, improve employee engagement, manage crisis). 3. Target Stakeholders
Identification and analysis of key internal and external stakeholder groups. Consider the communication needs and preferences of each group. 4. Strategic Communication Framework
Detail internal communication strategies: board-level messaging, employee engagement, internal channels. Detail external communication strategies: media relations, social media, public relations, brand storytelling. 5. Crisis Communication Strategy
Outline an approach to handling potential crisis scenarios. Include protocols, messaging, and roles/responsibilities. 6. Tactical Plan & Delivery
Timeline, key messages, channels, communication styles, and required resources. Integration of digital tools and cross-platform strategies. 7. Evaluation and Metrics
How will success be measured? Define KPIs and feedback mechanisms. Include short- and long-term assessment approaches. Assessment Criteria Your Communications Plan will be assessed on:
Strategic Insight (30%): Depth of analysis, clarity of objectives, strategic alignment. Application of Theory (20%): Use of academic concepts and models. Creativity & Innovation (20%): Originality and practicality of proposed strategies. Clarity & Structure (15%): Organisation, style, formatting, and coherence. Referencing & Research (15%): Use of credible sources and accurate citations.