Q1. Briefly explain what the PEST and SWOT are and how they are created. Remember, they are regularly reviewed and updated by management teams. You should reference the theory of both models appropriately. Produce a PEST and SWOT for Air Light prior to the change based on data from the case study. The contents of the PEST and SWOT presented in tables are excluded from the word count. The elements / drivers for change identified in the PEST impact on the Opportunities and Threats sections of the SWOT. The internal factors in the case study impact the Strengths and Weaknesses sections.
Q2. Nature of change is focused on a discussion around transformational versus incremental change. What is transformational change (according to the literature) – what is incremental change (according to the literature) – and the discuss what type of change Air Light is going through, detailing the rationale for deciding this (the case study evidence). You should cover Nadler’s (1995) model relating to the different types of incremental and transformational change as the key model that underpins this discussion.
Q3. The theory is Kirkpatrick’s reactions to change (2001) – positive, negative and mixed and the other model is Carnall’s coping cycle (2003). Please cover each model from a theoretical perspective, explain what the theory of each is and then consider where employees might be in each of the models as a first step in analysing the situation. Then go on to consider how to mitigate some of the issues arising from each group of employees.
Q4. Recommendations gathered from across your analysis should be presented in a table format. A potential table format is provided below.
| Recommendation | Priority Level High/Medium/Low | Rationale for the recommendation and for the priority assigned to it. |
Create your introduction last as it explains the approach you have taken to answer each question.
Remember, to use headings to signpost the contents of each section. Try to avoid Q1, Q2 etc. but instead use an imaginative title that fully reflects the content of that section e.g. What are the external / internal drivers impacting upon Air Light.