Background British high street retailer B&M is adapting to the changing retail landscape, which has included the recent acquisition of Wilko stores. As part of their strategy, B&M is considering a redesign of their in-store fixtures to enhance the customer experience. To navigate these developments, B&M has engaged your team of marketing consultants to provide strategic insights and recommendations to further strengthen their business. In addition to your independent research, B&M has provided a sales dataset from Wilko to support your analysis.
Business Environment Review (800 Words +/-10%)
Provide an analysis of the business environment in which B&M operates. Focus on the dynamics of the high street retailing industry in the UK, emphasising both its historical rise and current decline. Assess the major factors contributing to the challenges faced by B&M within this context. Utilise relevant market research and industry data to support your analysis. Data Mining And Analysis (400 Words +/-10%)
Examine the dataset provided by B&M. Employ data mining techniques to extract valuable insights. Identify and report key findings from the dataset. Formulate clear and actionable recommendations based on your data analysis. Note: Data mining and visualisation techniques are highly desirable in this section. Use appropriate graphs, charts, and visuals to enhance the clarity of your findings.
In-Store Music Playlist Recommendation (200 Words +/-10%)** Suggest a cheerful and engaging in-store music playlist specifically tailored for B&M’s New Year sales event.