Submit your answers to the Business Plan Questions, 1-16, below. This is the business that you will use throughout the course for your business plan development. Be sure to give it careful consideration as you will be required to research, create, and submit answers to many questions about this business during future weeks. This is a small business that you will manage. It may either be an existing business or one you hope to start.
1. Who is your competition?
2. Have you conducted a SWOT analysis?
3. What is the customer profile for your product and/or service?
4. How will you identify prospective customers?
5. What geographic area will you serve?
6. What are the distinguishing characteristics of your product and/or service?
7. What steps have already been taken to develop your product and/or service?
8. What do you plan to name your product and/or service?
9. Will there be a warranty?
10. How will you set the price for your product and/or service?
11. What type of distribution plan will you use?
12. Will you export to other countries?
13. What type of selling effort will you use?
14. What special selling skills will be required?
15. What types of advertising and sales promotion will you use?
16. Can you use the Internet to promote your company and product/service?
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