Come up with a product/service that you would like to introduce to your local area. It can also be an existing product that is available in stores or online. Give it a name. Describe the product/service, and potential competitors Research and utilize any local, city, state or national census or demographic information using any search engine or resources available to you. Describe your target market using demographics and psychographics. Discuss the marketing mix for your product/service- (Product, Place, Price, and Promotion). What does your product look like? Where are you selling it? How are you communicating with your consumers? What price signals are you sending? Develop an advertisement for the product based on relevant motives from McGuire’s set Develop a list of evaluative criteria that a consumer might use in evaluating your product. Include positive and negative attributes of your product of service Your assignment should be at least four pages in length (double-spaced) and should include at least three references.
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