Create an Evidence-Based Social Media Campaign
Instructions
Based on your topic and research from Parts 1 and 2, design a campaign to raise awareness and encourage behavior change.
Create a Visual Campaign Piece:
- Design an infographic, poster, or video.
- Use tools like Canva, Google Slides, PowerPoint, or another creative platform.
- This is not a written paper or a traditional PowerPoint presentation (You can use PowerPoint to create a poster)
- Think of a visual that grabs attention and is suitable for social media.
- This is a SINGLE PAGE submission.
Accessibility & Audience:
- Ensure your content is appropriate for a general audience.
- Follow accessibility standards (e.g., clear text, high contrast, readable fonts).
Campaign Guidelines
Your campaign should:
- Create awareness and interest
- Aim to change attitudes or conditions
- Motivate behavior change
- Empower people to act
Include the following elements:
- Target Population: Identify your stakeholders.
- Community Assessment: Gather demographics (used in your Reflection Paper, not included in the visual).
- Evidence-Based Content: Cite sources using APA guidelines appropriate for your format.
- Advocacy & Messaging: Incorporate public health messaging and culturally relevant strategies.
Submission
- Submit a final copy of your Social Media Campaign to the designated Dropbox.
- Include a separate page listing your resources.
Tips & Reminders
APA Formatting (for Written Work):
- Title page required, no abstract or table of contents.
- Use hanging indents and hyperlinked DOIs for references.
- Align all in-text citations with the reference list.
- Include DOIs for journal articles and ensure they are hyperlinked correctly
- Include a screen shot of your journal articles.
- Avoid direct quotes; paraphrase and synthesize in your own words
- References go on a separate page at the end, or submit on a separate page for video submissions
Source Selection:
- Avoid general web sources (Wikipedia, commercial blogs, etc.).
- Verify all citation details; do not rely solely on citation generators.
Academic Integrity:
- AI tools (e.g., ChatGPT) may ONLY be used for brainstorming or idea organization and must be cited if used.
- Do not use AI to generate article content, summaries, or citations
- Your work should reflect your own academic effort, analysis, and professional i