Every day we encounter hundreds to thousands of visual images, but why do some images stick in our minds while others just get glossed over? Color, positioning, patterns, and repetition are all features that can be engineered to convey a message within an image. Images play an important role in persuading an audience of a particular message, but a downside to this is that images can be interpreted in various ways based on people’s history and experiences.
Breaking down the design components of an image is also helpful when you need to design or create an image or logo to convey a message for your own business needs.
For this week’s, design a logo or image that represents your own personal brand or a company’s brand. (My brand is “DanceSpace”, an online app for dancers to reserve dance studios around the city for practice easily. )
You may use “DanceSpace” as the name. The logo must visually communicate something about you or that the company represents. Ask yourself: What do I want to communicate about me? What shapes, forms, fonts, etc. will help to visually communicate my ‘brand’? You can use any digital design tool or hand draw your logo.
Along with your image please provide a short three hundred word summary describing your process of completing this project and to analyze the choices you made in the final version. You will discuss why you chose a particular logo shape, the use of colors, and the reasons for any revisions.
Reading materials: https://courses.lumenlearning.com/wm-businesscommu…
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