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“Expanding Horizons: Exploring New Business Opportunities for Diversification and Increased Sales in the Automotive Industry”

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Competency In this project, you will demonstrate your mastery of the following competency: • Utilize information from industry and scholarly sources to inform problem solving and decision making Scenario You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research and prepare a presentation with your recommendation for opportunity in a chosen industry that will allow for this diversification through a new sales division and increased sales. You have been asked to make your presentation at the next stakeholder meeting, where you will address internal stakeholders from across the company as well as external stakeholders such as customers, investors, and suppliers.

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