“Expanding into Global Markets: Why Domestic Businesses Should Consider International Expansion and How to Navigate Cultural Differences”

Part 1
Create an article that could be shared online that defines
key terms, explains fundamental concepts, and shares relevant examples as to
why domestic businesses should consider expansion into global markets. The
article should have a brief introduction that explains what readers will gain
from the post, a body that provides content supported with textual evidence
from the course resources, and a conclusion that summarizes key takeaways for
the reader.
Part 2
Specifically,
you must address the following rubric criteria:
Country Selection: State the country you have
selected to use for your course project.
Purpose of Global Expansion: Explain key
benefits of successful global expansion for domestic organizations.
Business Impacts of Global Business: Explain
how global expansion of a domestic organization can impact business
operations such as strategic planning, marketing, supply-chain management,
human resources, and so on.
Societal Impacts of Global Business: Explain
how the global expansion of organizations has impacted society, citing
specific examples regarding culture, transportation, employment,
infrastructure, and environmental climate.
Cultural Considerations for Global Business:
Explain the importance of researching the culture of a potential global
market prior to market entry, as well as key cultural considerations to
explore to inform expansion decisions.
Part 3
Specifically,
you must address the following rubric criteria:
Basic Country Facts: Identify government
types, languages, and religions for both countries.
Business Etiquette: Identify common business
etiquette in both countries (e.g., common greetings, differences in
communication toward men and women, negotiating styles, and acceptable
business attire).
Tips for Doing Business: Identify three tips
you would give to individuals doing business in the non-U.S. country you
selected. Tips could be about behaviors to avoid (e.g., items as innocent
as posture or body language or attitudes regarding punctuality or
approaches to business).
Cultural Dimensions: Identify and examine the
six dimensions in the Hofstede model of national culture for both
countries.
Conclusions: Conclude how doing business in
your new country will differ from doing business in the United States.

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