Instructions
Based on the work completed during this course, submit your final Marketing Plan. Be sure to include the following:
Title Page
Why Select Your Consultancy
Your USP
External – Situational Analysis
PESTEL
Competitors
Porters 5 Forces / Diamond
Internal – Company Analysis
SWOT
Strategy
USP
SCA
Positioning
Marketing Mix
Target Strategy
Recommendations
Action Plan
Support your marketing plan with at least 3 scholarly or professional resources.
Length: 6-8 pages, not including title and reference pages.
instructor feedback :
Overall Feedback
Azucena,
Nice draft of your Marketing Plan. Here are some comments for your consideration:
Regarding positioning, it’s important to develop a positioning statement vis a vis a major competitor. So, “Our _____(fill in the blank) solves _____________(fill in with what problem it solves for the customer) by __________(describe what it does for the customer) better than _________(list competitor product) which does _______(fill in the blank). Does this make sense?
With regard to the marketing mix (4 P’s), as for the product being high quality, are there partners (e.g. Chronometer a nutrition based science company) who might be a great collaborator with Apple. Are there other ideas for keeping the product high quality and differentiated from main competitors?
I like your thorough review of the target market -and am intrigued by the secondary target as enterprise for workforce management!
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