HLT4066 Assessment Brief
| Assessment title | Word count (or equivalent): | Weighting |
| Individual essay | 1,600 words | 40% |
| Pass marks are 40% for undergraduate work | ||
Select an existing indoor or outdoor event you recently attended and discuss how the various design aspects of the event contributed to your experience covering the design areas and theories stated below.
Consider the following design aspects; Theme, Environment, Content, Entertainment, Catering, Programme and Production and how they impacted on your experience by drawing upon the following three theories and models:
- Experience dimensions and realms
- Immersion theory
- Service-scapes and atmospherics.
The discussion should consider how the various areas of design contribute towards the attendee experience by applying different theories and models of experience.
The theories and models to be applied in this assignment are experience dimensions and realms, immersion and services-scapes and atmospherics.
The discussion should demonstrate an understanding of the key components of these theories and apply them to the design of the chosen event in terms of the content, theme, environment, entertainment, catering, programme, and production.
The summary and conclusions should consider the role of the different theories covered in the context of designing successful and meaningful event experiences.
Supporting information
Note that this is an essay, so the format and structure should follow convention for this type of submission (cover sheet, introduction, main discussion, and conclusion followed by a list of references). Although an essay would NOT usually have appendices, due to the nature of this topic appendices are allowed and encouraged to provide a visual insight into aspects of the event. Please include images of the event in your appendices.
You should select an event of reasonable size and complexity to enable you to apply the above theories, however nothing too large or overwhelming – please discuss your chosen event with the module leader.
You should cover the different areas of design (Theme, Environment, Content, Entertainment, Catering, Production and Programme). However, depending on the nature of the event there may be more to discuss in relation to some areas than others.
You should also ensure that you bring in and apply all the different theories throughout your discussion where relevant and applicable.
You are expected to reference all the required reading texts specified on Leganto as a minimum.
The learning outcomes identified below will also assist in terms of what is being assessed within the submission.
Please also refer to the additional assessment criteria and guidance on pages 6-7 for more detailed information on the contents and structure of this essay.
Academic or technical terms explained:
Design areas of Theme, Environment, Content & Entertainment, Catering, Production and Programme relate to domains from the EMBOK model and will be covered in the first week of the module and referred to throughout.
Immersion, Experience dimensions and realms, Service-scapes and Atmospherics will all be covered within the first 4 weeks of the module. Please refer to your lecture slides and notes and to the recommended reading in the module handbook for further details on these academic terms and theories.
HLT4066 Assessment Criteria
| Section of work and marks available | Assessment criteria | Marks |
| Introduction (10%) | The introduction should provide an insight into the event and the structure of the essay. This would ideally cover what the event is (festival, sports, charity event, etc), where it is, how long it is, target market and demographics, how many people it attracts, some information about its history, brief overview of the core activities and attractions. The broad aims and objectives of the event should also be made clear at the outset i.e. what is the event trying to achieve e.g. commercial profit making, awareness raising, fundraising, education, community building, etc. | /10 |
| Discussion
(70%) |
The discussion should discuss the design of the different areas of the event in terms of the content, theme, environment, entertainment, catering, programme, and production. The discussion should consider how the various areas of design contribute towards the attendee experience by applying different theories and models of experience.
The theories and models to be applied in this assignment are experience dimensions and realms, immersion and services-scapes and atmospherics. The discussion should demonstrate an understanding of the key components of these theories and models and apply them to the design of the chosen event. For example, how the design of the entertainment, environment, production, programming and entertainment contribute to creating an immersive experience. How the design of the environment and aspects such as music, lighting and catering contribute to the service scape and atmospherics. |
/70 |
| Summary and conclusions
(10%) |
The summary and conclusions should consider the role of the different theories covered in the context of designing successful and meaningful event experiences. |
/10 |
| General presentation/ referencing
(10%) |
Essays should be formatted correctly in line with the submission details above.
Essays should be clearly written and free of typos. Essays should cover all areas of the brief specified. Essays should be written in the third person i.e. they should not say I. All assignments must have references to the texts used in this module such as Antchak and Ramsbottom, Pine and Gilmore, Hansen and Mossberg. All facts and relating to the event itself should be referenced where possible e.g. from the event website, industry publications, etc. Students should demonstrate wider reading beyond core texts. Images from the event should be used to illustrate your points and referred to in the text as well as included in the appendix. |
/10 |
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