HTM701 Assignment Brief
| Qualification | QUALIFI Level 7 Diploma in Hospitality and Tourism Management: 603/2655/4 |
|---|---|
| Unit Code | HTM701 |
| Unit Title | Marketing Approaches in Hospitality and Tourism |
| Unit Reference | H/616/7108 |
| Credits | 30 |
| TQT | 300 |
| GLH | 150 |
Assignment Aim
This unit aims to consider the competitive business environment which has seen an alteration from traditional marketing to more diverse approaches. The unit explores the candidates’ knowledge in understanding the current market, importance of marketing to the industry, knowledge in developing marketing, branding and public relations strategies that advances the rivalry position to the organisation.
Learning Outcomes and Assignment Criteria
| Learning Outcome | Assessment Criterion |
| 1. Identify and evaluate marketing strategies for the hospitality and tourism sector | 1.1 Classify the marketing strategies within the hospitality or the tourism sector |
| 1.2 Critically evaluate the identified strategies in the hospitality or the tourism sector | |
| 2. Assess and recommend marketing strategies for hospitality and tourism sector | 2.1 Evaluate the role of network and customer relationship marketing in context of the industry |
| 2.2 Recommend marketing and customer loyalty strategies for an organisation in the hospitality or the tourism industry. | |
| 3. Classify and show critical evaluation on marketing communication strategies for hospitality and tourism organisations | 3.1 Inform how marketing communications will assist the development of brand identity strategies |
| 3.2 Assess how effective is e-marketing, viral and guerrilla marketing strategies are towards the hospitality or tourism organisations | |
| 3.3 Recommend marketing communication strategies for the chosen hospitality or tourism organisation with relevant justification |
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