It is time to gather all your report and present your marketing plan. Although a typical marketing plan generally includes more detailed sections that cover multiple aspects of a marketing strategy, given the time limitations of this course you have been asked to develop only those sections most essential for a marketing plan.
To present your marketing plan, you will submit a narrated presentation that explains the five sections you have developed for your company:
- Marketing Approach to Customers (Week 1)
- Market Segmentation, Potential, and Strategies (Week 2)
- The Product Experience (Week 3)
- 4P’s of the Marketing Mix (Week 4)
- Marketing Performance (Week 5)
Ensure that you do not copy and paste your entire assignments into your presentation. Your presentation should be a brief, succinct description of the above mentioned sections and include the following:
- Executive Summary
- Company Profile (A brief description of your company)
- Marketing Approach to Customers (Week 1 Assignment)
- Market Segmentation, Potential, and Strategies (Week 2 Assignment)
- The Customer and the Product Experience (Week 3 Assignment)
- Marketing Mix (Week 4 Assignment)
- Marketing Performance (Week 5 Assignment)
Once you are ready, develop a narrated presentation using the narration tool in PowerPoint. If you need assistance, please review these resources that might help you narrate your presentation on a PC; click here. For Mac, watch the following video:<span class=”mediaplugin mediaplugin_youtube”></span>
Formatting
Your narrated presentation should meet the following requirements:
- A recording (oral) component of your marketing plan (Maximum 15 minutes)
- At least 10 slides (Each slide must have slide notes)
- A title slide and a source slide (not included in the total slide count)
- Well-formatted, organized, clear, and grammatically correct
- Follows the standard use of English grammar, spelling, and punctuation