MBA7201 Strategic Management Assignment Questions 2026 | Jesselton University
MBA7201 Assignment Questions
Section A – Structured Questions [20%]
Question 1
The Competitive Profile Matrix (CPM) is an advanced strategic tool used to evaluate and compare an organization’s competitive position relative to its rivals. Construct a CPM for your organization based on the template provided. Incorporate a minimum of five critical success factors and assign appropriate weights and ratings. Analyze the cumulative scores to determine your organization’s competitive standing in relation to the chosen competitor and provide a strategic rationale for the resulting highest score.
Conclude with a strategic analysis of the results, explaining the significance of the highest score and the strategic implications for your organization.
| Your
Organization |
Competitor | ||||
| Critical Success Factors | Wei ht | Ratin | Score | Score | |
| 1. | |||||
| 2. | |||||
| 3. | |||||
| 4. | |||||
| 5. | |||||
| Totals | 1.00 |
Highest Score: O
Section B – Essays [80%]
Question 1
As the world’s leading producer of household products, Procter & Gamble (P&G) boasts numerous global brands that are household names. With operations spanning across multiple countries and a significant sales record, P&G I s strategic direction is pivotal to its sustained success. Critically assess FOUR (4) potential strategies that could be instrumental for P&G l s continued growth and market leadership. Your analysis should consider current market trends, the potential for innovation, sustainability, and international expansion.
[40%]
Question 2
The Balanced Scorecard is a sophisticated strategic planning and management system that has seen widespread adoption across various sectors. Critically evaluate the FOUR (4) core components of the Balanced Scorecard and their interrelation. Discuss how each component contributes to a comprehensive view of organizational performance and strategic alignment and analyse the applicability of the Balanced Scorecard in achieving strategic objectives and facilitating decision-making processes at the management leve