Module 2 Research Proposal – 25 Hide Assignment Information Instructions The research proposal is ungraded. However, you are required to submit it. It is designed to

Module 2 Research Proposal – 25
Hide Assignment Information
Instructions

The research proposal is ungraded. However, you are required to submit it. It is designed to help you with the final project. You need to use Excel for one component of the statistical analysis. It is fast and easy. We can have a quick zoom meeting if needed. Contact me to set up the time and date.
Identify a company and an area of interest. Imagine that you have been hired by this company to conduct a marketing research project. You are going to submit a proposal, design a questionnaire, administer the survey, conduct a t-test analysis based on one of the survey questions, analyze the data from the survey, and write up the results of the project.
The following information will guide you in this project.
Research Proposal and Draft of Survey
This is a 1-page paper that describes the project. You will also submit a draft of the survey. The survey should have at least 10 questions. This survey will eventually be circulated to the proposed sample group until you have a minimum of 20 usable surveys. One of the questions will be used to conduct a t-test on. The research proposal and survey draft are to be posted to the drop box by June 12. I will review the proposal and survey and give you suggestions by June 15.
The proposal must include the following items. Here is an example to help you.
What do you want to study?
I want to study people who run.

What sample group will you study?

I will survey the people in my running club. This is a convenience sample.

Sample questions – Come up with your own based on your problem. Here is what I chose for this example.

 Do fitness articles influence the brand of running shoe you buy?
                

   Do magazine ads influence the brand of running shoe you buy?

   Do television ads influence the brand of running shoe you buy?

   How many brands of running shoes do you own?

   Where do you buy your running shoes from?

   How many new pairs of running shoes do you purchase per year?

   How many miles a week do you run?

   How many times a week do you go running?

   Sex

   Age

Please note that you will have to format you survey appropriately when you get ready to administer it. You may decide to go for yes/no answers or use a Likert scale to get rankings. Do whatever makes it easy for you to compile results. Remember, you are going to have to analyze all this data! Keep the survey simple. Chapter 8 can help.

What problem are you going to investigate?
I want to investigate the purchasing habits of runners. I am interested in what factors influence them. I am also interested in if there is a difference between the numbers of running shoes purchased by men vs. women per year.
What are the two variables you will be using?
I will use sex and number of shoes purchased.
What question are you going to conduct your t-test on?
I am going to use Question 5 – How many new pairs of running shoes do you purchase per year.
What hypothesis do you have? (You will have a null and alternative hypothesis)

The null hypothesis states that there is no difference between two groups.

There is no difference between the number of running shoes purchased between men and women.

The alternative hypothesis states that there is a difference between the two
groups.
There is a difference between the number of running shoes purchased between men and women.

Note: Do be aware this is only part of the final project. To see the entire project, go to
Assignments, Final project. Also check Laurie’s Calendar under Student Resources for the due date and the Course Outline under Student Resources for assignment expectations.