Module Code: MN7P13SR Module Title: Building Business Insights Assessment Title: Assessment 1 – Business Insights Project Report

MN7P13SR

Building
Business Insights

Academic Year 2024/25

Assessment AS1

Business
Insights Project Report (80%)

8,
000 words

First Marker:

Second
Marker:

Title
of presentation:  Consultancy Report

Assessment Criteria

Tasks

1 Marker

2 Marker

1. Definition of the problem (5
marks, 400 words)

·       Summary and history of
client

·       Situation for client at
outset of problem solving

·       Business problem and set of
observations/complications around the situation

·       Objective (in the form of a
specific, measurable and actionable problem)

·       Any boundaries and
constraints of the project, considering the key forces (e.g., values) acting
on decision-makers

·       Criteria against which
successful resolution to the problem can be measured and judged

2. Disaggregation of problem
structure and solution drivers (25 marks, 2000 words)

·       Initial logic tree (i.e.,
three layer factor/lever/component tree)

·       Fully-referenced commentary
of logic tree

·       A
more complete logic tree (i.e., four-layer deductive logic, hypothesis or
hybrid of the two) of

a.    
Solution drivers

b.    
Hypothesised solutions

·       Fully-referenced commentary
of logic tree

3. Prioritisation of solution
pathways (10 marks, 800 words)

·      
Full 2×2 prioritisation matrix

·      
Fully-referenced commentary of the
prioritisation matrix, concluding
with a summary of the solution pathways (e.g., hypothesised solutions) that
will be taken forward to be tested via analyses

4.
Workplan (10 marks, 800 words)

·      
Full workplan for testing hypothesised solutions
with:

·      
Solution
pathway

·      
Research
question(s)

·      
Hypothesised
answer(s) to each research question

·      
Data
used

·      
Data
collection/access method

·      
Data
analysis techniques used

5. Analysis
and findings (30 marks, 2,400 words)

·      
‘One day solution’ on the basis of the understanding
that summarises the situation that prevails at the start of the project, the
complication (i.e., what changed or what went wrong) and the current
understanding of a resolution

·      
Summary of insights required to reach a solution
to justify the forthcoming analysis

·      
Analysis for
each research question undertaken and the findings

6. Synthesised conclusions (20 marks, 1,600 words)

·       Overall picture of individual
findings and insights of the problem-solving work with:

·       Pyramid structure to present
conclusions (i.e., governing thought) as an engaging story supported with
arguments, findings, insights and facts to convince target audience of the
merits of the recommended solution

·       Commentary of pyramid
structure

Total marks

Areas for Improvements

From First
Marker

Knowledge and understanding

Analysis and evaluation

From Second
Marker

Knowledge and understanding

Analysis and evaluation

Agreed Marks

First Marker’s marks/date:

Second Marker’s marks/date: