Principles of Marketing: Chapter 19- Sustainable Marketing: The New Paradigm

Write an initial response of at least 400 words (not including titles or references) to the following key question(s) or prompt(s): 

Posts must include at least one reference from the course textbook and at least one credible journal article for a minimum of two references. 

1. Principles of Marketing: Chapter 19- Sustainable Marketing: The New Paradigm
2. Strategic Management: Chapter 11- Leading an Ethical Organization

What are the key attributes in and characteristics of a consultant’s report to best communicate its overall message? 

How should a consultant’s report address potential ethical issues of a product or market?

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