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Questionnaire Design and Implementation: A Study on Consumer Buying Behavior in the Digital Age

AD admin3 · 📅 9 July 2024 · ⏱ 2 min read
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Task: Questionnaire Design and Discussion.
This project has already been submitted following the attached criteria of the Assignment Brief. A failure mark is given. Therefore, I would like a fresh writeup using the same topic, title, sub-topics, and points mentioned, specifying further detail as per the given feedback (submitted assignment attached). I would prefer to use the sources mentioned but correcting any erroneous referencing or paraphrasing. Here is the feedback given by the lecturer:
A brief introduction is provided, which allows the reader to understand the aim of the research. The research questions are well-worded, sufficiently focused, and can be researched through the presented study. The survey design section gives some appropriate information but lacks detail (further comments in-text). In the sampling section, the student mentions several sampling techniques that could be appropriate for the study. However, the student needs to make a definitive choice about which technique will be used and justify this choice with support from the literature. The Design Strategy section is unclear. Instead of discussing how the questionnaire was constructed, the student mentions correlation and other techniques, making the relevance of this content questionable. The section on limitations and bias needs to be re-read and reworded, as it is difficult to follow due to many grammatical errors, which obscure the argument. The data collection section is very generic. The student needs to provide specific information on how the data will be collected in the presented study. Ethical considerations are addressed superficially and need further thought and elaboration. The section discussing data analysis lacks detail and is not supported by academic references. The student is encouraged to review this section according to the comments provided. The questionnaire includes questions that allow the student to answer the research questions, but there are too many open-ended questions. Additionally, some questions (as marked in the questionnaire) might be misleading to the students and need to be reworded. Marks from Rubric: 9/10/4/4/9/4

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