PJA10308 Seminar On Business Management Issues Assignment Semester 2, 2026 | UTHM
Module Title PJA10308 Seminar On Business Management Issues PJA10308 Assignment Brief This assignment requires you to critically analyse a real-world business issue faced by an organisation, integrating multiple analytical frameworks to support strategic decision-making.
You are expected to demonstrate:
Synthesis and evaluation of complex business issues (CLO1 – C5) Development of actionable strategic solutions (CLO10 – A5) The assignment covers topics from Week 1 to Week 8, including:
Global and local business issues Sustainability and stakeholder values Analytical frameworks (PESTLE, MOST, BPM/Design Thinking, CBA) Governance issues Assignment Task You are required to:
Select a real organisation (preferably your own company or a Malaysian-based organisation) and identify a current and complex business issue related to one or more of the following:
ESG / sustainability pressure Governance challenges Digital transformation Economic or regulatory changes The issue must:
Be strategic and ambiguous Involve multiple stakeholders Require decision-making under uncertainty Structure Of Assignment Part A: Context & Problem Framing (15%) Clearly define the business issue by:
Explaining the organisational background Identifying the problem with clarity and depth Supporting with real data (financial reports, industry data, policies) Linking the issue to global and local trends (economic, technological, political) Part B: Stakeholder & Sustainability Analysis (15%) Identify key stakeholders (internal & external) Analyse their interests, power, and influence Evaluate impact using ESG / sustainability lens Highlight conflicts, tensions, and trade-offs Part C: Analytical Framework Application (40%) You MUST apply at least FOUR frameworks:
PESTLE (macro-environment analysis) MOST (strategic alignment) BPM or Design Thinking (process or customer perspective) CBA (financial justification) Requirements:
Integrate insights across frameworks Show causal relationships Demonstrate critical reasoning and evaluation Part D: Governance & Strategic Evaluation (15%) Evaluate governance implications: o Leadership decisions o Board structure/diversity o Stakeholder alignment Analyse: o Risks o Ethical concerns o Long-term sustainability Part E: Strategic Recommendations (15%) Propose actionable strategies that:
Address the core issue Include: o Trade-offs (what is sacrificed?) o Implementation plan o Risk mitigation Data Requirements You MUST:
Use real and recent data: o Annual reports o Industry reports (IMF, World Bank, etc.) o Policy/regulatory documents Apply APA referencing style Avoid unsupported claims Deliverable Format Individual assignment 4,000 – 6,000 words Professional report format: Executive Summary Introduction Analysis Sections Strategic Recommendations References Include: o Tables o Figures o Framework diagrams Deadline: Week 9
Marking Rubric Criteria Distinction (DBA Level)
Merit Pass Weak Synthesis & Depth (25%)
Integrates multiple issues with deep insight, shows original thinking Good synthesis, some depth
Basic analysis, limited integration Descriptive, fragmented Framework Application (25%)
Seamless integration across frameworks, strong justification Good application but partially integrated
Frameworks used but isolated Incorrect or superficial use Data & Evidence (20%)
Strong, relevant, well-cited data throughout Adequate data, minor gaps Limited or inconsistent data Weak/no evidence Strategic Thinking (20%)
Clear, realistic, and defensible strategy with trade-offs Logical but less critical General recommendations Unrealistic or vague Clarity & Professionalism
(10%)
Executive-level writing, clear structure Good clarity Acceptable Poor structure