Select a well-known tech start-up (not older than 15 years e.g., Monzo, Revolut, Deliveroo, or a local start-up in your region) to analyse throughout the report. You will explore its journey, drawing on the topics outlined below.

The brief for this assessment is as follows

The purpose of this coursework is to provide a thorough analysis of a specific tech start-up, focusing on its lifecycle from inception to scaling. The report will explore the start-up’s business model, growth strategies, customer development process, and potential exit mechanisms. The selected start-up will serve as a case study to illustrate key concepts such as start-up philosophies (MTP vs. Lean), venture systems, and scaling strategies.

Instructions:

Select a well-known tech start-up (not older than 15 years e.g., Monzo, Revolut, Deliveroo, or a local start-up in your region) to analyse throughout the report. You will explore its journey, drawing on the topics outlined below.

• Introduction (10%)
• Tech Start-Ups: What They Are and What They Do (15%)
• Scanning the Start-Up Landscape: Sectors, Verticals, and Opportunities (15%)
• Start-Up Philosophies: MTP vs. Lean (15%)
• Building a Start-Up: Business Models and Venture Systems (20%)
• Growing a Start-Up: VC, Exits, and Mergers & Acquisitions (15%)
• Conclusion (10%)

Additional Requirements:

• Word Count: The report should be approximately 4,500 words.
• Research and Citations: Use at least 20 reputable sources, including academic journals, industry reports, and case studies. Ensure all sources are correctly cited using a consistent Harvard referencing style.
• Presentation: The report should be professionally structured with appropriate headings and subheadings, a cover page, table of contents, and page numbers.
• Visuals: Use charts, diagrams, or tables where necessary to support your analysis (e.g., funding rounds, business models, customer acquisition data).

Assessment Criteria of BAE_6_NTI:

1. Depth of Analysis: Demonstrate a thorough understanding of the chosen start-up, its business model, and growth strategies.
2. Critical Thinking: Ability to critically assess the start-up’s philosophy, business approach, and market strategies.
3. Clarity and Structure: Well-organised report with clear headings, coherent argument flow, and effective use of visuals.
4. Research and Evidence: Use of high-quality academic and industry sources, with proper citation.
5. Professionalism: Adherence to formatting, spelling, grammar, and overall presentation requirements