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Select one of the following direct-marketing firms, visit their website, and write describing the company and incorporating the questions below.
Be sure and back up your thoughts, ideas and opinions with examples from the company. Don’t forget to tell who you are reviewing!
• Gunderson Direct (www.gundersondirect.com)
• BKM Marketing (www.bkmmarketing.com)
• Jacobs and ClevengerLinks to an external site. (www.jacobsclevenger.com)
Write a minimum of TWO pages detailing the history of the company AND include the following:
1. Who is the intended audience of the site?
2. How does the agency position itself? (i.e. is it creative-driven, strategy-driven, media-driven, etc.)
3. What are some of its major clients and projects. Be detailed.
4. What is your overall impression of the agency and its work?
N/B: * Write a synopsis of the company using examples from the website to back up their thoughts and ideas.
* Explain how the company positioned itself, include examples to illustrate thoughts and ideas.
* Described the company’s intended audience, examples used to illustrate thoughts and ideas.
* Talk about the company’s clients and projects with detailed examples. give an overall impression of the company, examples also used to illustrate thoughts and ideas.
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