Select two of the common segmentation techniques used in tourism marketing (Geog

Select two of the common segmentation techniques used in tourism marketing (Geographic, Demographic, Psychographic, Behavioural or Benefit-based). Read at least two academic journal articles per segmentation technique (a total of at least 4 journal articles) and critically analyse each technique before arguing which technique you feel is more effective to market to a destination

The up to 2000 word paper will be divided into four parts:

• Introduction (200 to 400 words) – identification of the two techniques and justification why each technique was chosen
• Critical analysis of segmentation technique 1 (maximum 500 words) , including a discussion of its relative strengths, limitations, ease of effectiveness and ease of application
• Critical analysis of segmentation technique 2 (maximum 500 words), including a discussion of its relative strengths, limitations, ease of effectiveness and ease of application.
• Discussion and conclusions (300 to 500 words) to identify and discuss which technique you feel is most suitable.

Note: You must select case studies and not generic papers that discuss segmentation. The purpose of the assignment is to assess rigorously which method works best.