Stakeholder Communication Worksheet (Assignment 4) Stakeholder Communication Worksheet (Assignment 4) Stakeholder Communication

Stakeholder Communication Worksheet (Assignment 4)

Stakeholder Communication Worksheet (Assignment 4)

Stakeholder Communication Worksheet

Instructions:

Use this worksheet to identify both internal and external stakeholders to begin to develop a communication plan that is culturally competent.

1. Strategize messaging for internal stakeholders. Complete the following table to develop strategies for encouraging the cooperation, input, and buy-in of key members of the Navajo Area Indian Health Service (NAIHS). Use the Chinle Service Unit Profile and readings in the course to assist you. Include at least five stakeholders.

List the internal stakeholders and their decision-making roles.

Describe the individual interests of each stakeholder based on their role.

Describe how each stakeholder will be affected by the process innovation.

Describe the level of collaborative intelligence expected from this role and the reasoning for your answer.

2. Determine the primary audience. Using information from the previous chart, determine your primary audience members and their individual messaging needs. Complete the following chart with information about the three internal stakeholders you deem most critical to success. Use the Chinle Service Unit Profile and the readings in the course to assist you.

Stakeholder #1

Stakeholder #2

Stakeholder #3

What are the names and roles of each stakeholder?

Why is the buy-in of these primary audience members critical to success?

What concerns are your primary audience members likely to have about the process innovation proposal?

Given the identified concerns, what messages do your primary audience members need to hear most?

How can you encourage the active input of each primary audience member during your presentation?

3. Shape your strategy. Explain how organizational culture as determined by the identified internal stakeholders will shape your communication strategy. Refer back to Assignment 2, the “Collaborative Alliance Worksheet,” and the readings for this assignment to inform your answer.

4. Strategize messaging for external stakeholders. Complete the following fields to develop strategies for encouraging the cooperation, input, and buy-in of key individuals and organizations in the Navajo community. Use the Chinle Service Unit Profile and readings in the course to assist you. Include at least five stakeholders.

List the name, organization, and role of each external stakeholder.

Describe the individual interests of each stakeholder based on their role.

Describe how each stakeholder will be affected by the process innovation.

Describe the level of collaborative intelligence expected from this role and the reasoning for your answer.

5. Determine the primary audience. Using information from the previous chart, determine your primary audience members and their individual messaging needs. Complete the following chart with information about the three external stakeholders you deem most critical to success. Use the Chinle Service Unit Profile and the readings in the course to assist you.

Name/Organization/Role 1

Name/Organization/Role 2

Name/Organization/Role 3

Based on role and degree of impact, which three external stakeholders are most critical to the success of the process innovation?

Why is the buy-in of these primary audience members critical to success?

What concerns are these primary audience members likely to have about the process innovation proposal?

Given the identified concerns, what messages do your primary audience members need to hear most?

How can you encourage the active input of each primary audience member during your presentation?

6. Shape your strategy. Finally, explain how the regional and ethnic culture of the community, but especially of the identified stakeholders, will shape your communication strategy. Refer back to Assignment 2, the “Collaborative Alliance Worksheet,” and the readings for this assignment to inform your answer.

References:

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