Learning Outcomes Assessed

Learning Outcomes:

LO1: Apply and critically analyse current ethical and responsible management concepts and different forms of sustainability along with their impact on organisations.

LO4: Demonstrate the ability to analyse, synthesise and present qualitative and quantitative data, both in an individual and group environment, by the application of methodological techniques.

What do I need to do to make a success of this assignment?

Assignment task(s):

Apply appropriate frameworks and models* reviewed on the course as necessary to complete the following 3 assignment components:

1. Using appropriate frameworks identify up to 3 key issues relevant to the case study business, justify their importance and discuss the complexities involved in resolving them (30%).

2. Apply frameworks, refer to expert opinion, and use evidence from the case to explore potential options to address the key issues (40%).

3. Present recommendations to the Board in terms of a balanced improvement strategy to take the business forward (30%).  

Your work will be graded against 5 criteria which are shown on the grading matrix. Your success in each criterion will determine your final grade.

1. The objective identification of the key issues, the rationale for selecting them and the demonstration of understanding the complexities involved in resolving them

2. Application of frameworks and the use of relevant and credible research to support work, and the filtering of potential options to identify recommendations to address issues.

3. The quality of recommendations to take the business forward, credibility of recommendations, likelihood of success, relevance, and detail of the implementation plan presented and the use of relevant and credible research to support work.

4. The academic skills demonstrated including the presentation of the report, use of English language, spelling, grammar, punctuation, quality of expression.

5. Credibility and relevance of references used, and the accuracy of the presentation.

*The frameworks/models reviewed on the course are tools for analysis so must be used to add value to your work. ‘Used’ means you must apply information to the framework/model to generate new information. The findings of the framework/model (i.e., what it tells you) must be discussed in the text and considered in relation to relevant, credible academic research to draw credible judgements which are required in your assignment.

How should I present my work?

You are required to submit your work as a business report. This means it is written in the third person and should be fully referenced using the University Harvard referencing system, support is available through the library University of Worcester Referencing.

 Please note: No grading matrix is to be attached to this assignment

 Use this format to present your work as professional as you can:

On the title page, list the following:

Module name and code

Student number

Submission date

Assignment Number/Title

GenAI Declaration

Executive Summary

Table of Contents

Introduction

Body

Conclusion

References (use the University Harvard referencing system, support is available through the library Referencing)

Appendices

How can I obtain guidance on my assignment?

Assignment support will be provided will take place during taught sessions across both semesters. Please check the Module Outline for the dates of Assignment Briefs, Assignment Support Sessions and Tutorials.

During the Assignment Briefs, students will receive detailed information about the assessment criteria, expectations, and guidelines and during the Assignment Support Sessions, feed-forwards support will be available. In tutorials students will receive personal feedback on their work. Tutorials must be booked, and work provided to the Tutor before the review. It is crucial for all students to attend the briefings, support sessions and tutorials to ensure they understand the requirements and can ask any questions they may have.

You can submit an assessment plan of your work in progress or a short piece of text (no longer than one side of A4) to enable you to obtain guidance on the overall structure and direction of your assignment. You should submit this at least 3 days before your Tutorial enable you to review and address feedback provided to develop your work.

In addition, you may ask questions about the assignments and your work in class each week.

Participation is highly recommended in some or all of these opportunities to obtain help with your work as it offers valuable insights and guidance from the tutors. Students who used the help available got significantly higher grades in 2023-24 and 2024-25.

How and when do I hand my assignment in?

Your work must be word-processed/typed and should clearly show your student number.  You should submit your work by the 3pm deadline on Friday 9 January 2026. You should submit your work to Blackboard which is available via MyDay. You are required to keep a copy of work handed in.

See the separate Assignment Support Information document on Blackboard for help on how to submit or what to do if you are having trouble submitting your assignment.

How will my assignment be marked?

Specific marking criteria for your assignment is provided in the Grading Matrix within this document.

You are strongly advised to check your completed work against the Grading Matrix to ensure have completed all areas required before you submit it.

You should also ensure you adhere to the word limit / word count stated in your assessment brief document, details of which can be found in the University’s Assessment Policy

Use of Generative Artificial Intelligence

(Gen AI)

We are aware of the benefits that the responsible use of Generative Artificial Intelligence (GenAI) tools can bring, however, where it is deemed that there has been inappropriate or unethical use of GenAI to generate assignments either wholly or in part, this is classed as Academic Misconduct and will result in Academic Misconduct proceedings being brought.

Within BMGT3221 Ass 03 you can use GenAI* to

1) Suggest a structure for your work. However, using a standard Powerpoint presentation following the assignment requirements will save you time and effort.

2) Edit less than 40% of your group’s presentation to improve your language. If you use GenAI to edit your text, please ensure you read your work carefully before you submit it so that it makes sense. GenAI frequently uses words that have unclear meanings and/or do not go together in correct sentences.

It is recommended that you use Word Editor to check spelling, grammar etc as they do not overwrite your work or change its meaning as Gen AI does. 

IN BMGT3221 GenAI may not be used to,

3) Generate ideas – presenting your views are the key to obtaining a good grade on this assignment. GenAI cannot replace your personal views so must not be used.

4) Create content – no written work, images, graphs, or data can be created artificially, the tutors want to know what you can do. GenAI frequently provides you with misinformation which will result in a failed assignment. Using it will have wasted your time.

5) Create a reference list – you must only use articles and journals to support your work that,

a. are real**

b. you have read all the way through

c. are available via the Library search facility

d. contain the information you say they do

e. are cited in the text with a correct reference in the reference list.  

These BMGT3221 rules for the use of GenAI must be followed. They are not replaced by the advice provided by the University. This Artificial Intelligence webpage only gives information about Gen AI. It does not tell you how you are allowed to use AI on BMGT3221.

* All reports submitted must include a Gen AI declaration:

· If you use GenAI to create a structure for your work you must declare it under the title on the first page of your report. The suggested declaration is “I have used GenAI (+ name the platform used) to………. This has changed my work by… (add how Gen AI has changed the report you have submitted)”.

· If you have not used Gen AI, the suggested declaration is “I have not used Gen AI in the creation of my work, in the editing of my work or to check my spelling, grammar, etc.

** Remember you have been given a reading list which contains credible, peer reviewed academic sources. Using them rather than searching for sources using AI or Google will save you time and effort and you will now they have not been made up.

PLEASE REMEMBER THAT WE WILL BE HOLDING WORK REVIEWS AND YOU MAY BE ASKED TO DEFEND YOUR WORK.

If you’re unsure and want some advice, please contact your module tutor, module leader or personal academic tutor for guidance.