LCBB5013 Entrepreneurship Assessment brief (portfolio) Please note: The combined word count across all three tasks of LCBB5013 Entrepreneurship portfolio must not exceed 4,000 words.
The aim of LCBB5013 assessment is to develop a comprehensive business plan that demonstrates your understanding and application of key entrepreneurial theories and concepts. You are encouraged to include relevant visuals (e.g., images, graphs, statistics). All visual materials must be properly cited and referenced.
You must choose an existing, live company to write a business plan that evaluates and analyses the company. The company may be for-profit, a franchise or a social enterprise.
TASK 1 (Week 8): Business Plan Development Element 1: Business Idea, Products/Services, Objectives & USP (up to 750 words) Clearly describe the company’s idea and give an overview of the main products and/or services offered. (Avoid listing every individual product or service.)
Define the company’s objectives (short-term and long-term).
Explain the company’s Unique Selling Point (USP).
Element 2: Business Environment & Competitor Analysis (up to 750 words) Apply a SWOT analysis to understand the company’s internal and external environment.
Identify and briefly explain up to 4 competitions (2 direct competitors and 2 indirect competitors if possible).
Element 3: 4Ps, Market Segmentation & Marketing Strategies (up to 1,000 words) Identify and critically discuss the company’s market segmentation and target customers.
Apply the 4Ps of Marketing (Product, Price, Place, Promotion) to the company.
Identify and critically evaluate the company’s online marketing strategies, explaining how these attract and retain customers.
Element 4: Financial Planning (up to 500 words) Provide key financial figures showing how the company has grown from its start-up stage to its current position.
Explain where the company obtained its initial funding and how this supported early growth.
TASK 2 (Week 10): Business Plan Presentation Element 5: Business Plan Presentation (up to 250 words) Create a professional, visually engaging PowerPoint presentation summarising your business plan (Task 1).
Present your chosen company to your lecturer (maximum 10 minutes).
This element assesses how effectively you communicate your idea visually and verbally.
TASK 3 (Week 12): Reflection Element 6: Reflection (up to 750 words) Critically reflect on how you view the company across its stages of development and the founder/s
Explain what you would do similarly and what you would do differently if you were starting your own company.
Your submission should: Demonstrate that you have sourced the appropriate resources from the academic literature.
Display that you have used the Harvard referencing system correctly and listed your reference in alphabetical order at the end of your work.
Have at least 10 in-text citations.
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