The statement that “Amazon is a Marketing Intermediary, a Retail Intermediary, a logistics system for other companies, and a promotional system for themselves and others” is 100% ?accurate for

The statement that “Amazon is a Marketing Intermediary, a Retail Intermediary, a logistics system for other companies, and a promotional system for themselves and others” is 100% ?accurate for several reasons. For the marketing aspect, in chapter 12.10, ?it talks about how social media affects promotion and amazon utilizes social media to display many companies products across multiple platforms. I personally will see a lot of ads on instagram so they must get a lot of traction from being a Marketing Intermediary. When it comes to the retail aspect, Amazon also acts as a good intermediary. In 12.3, ?retailing is shown to be a very competitive industry and Amazon, being a non-store intermediary, does a good job pushing products to consumers, allowing for any business to post their products for people to buy. Furthermore, third-party sellers as well as Amazon’s own operations can benefit from storage and delivery options offered by its large logistical infrastructure. Amazon uses a variety of marketing techniques to advertise both its own goods and those of third-party businesses, maximizing the exposure of its marketplace to increase sales. In addition, Amazon has strengthened its delivery and logistics skills by entering the transportation industry with programs like Amazon Flex and Prime Air which has certainly played a part in setting Amazon far ahead of other companies. Overall, Amazon has become one of the biggest distributor’s and intermediary’s in the world, allowing for millions of people to partake in buying and selling at an efficient level.