This assignment asks you to identify your new product or service. As the Chief Marketing Officer, the CEO requested a training style Infographic (similar to a 1-page flyer) detailing the new product. The end user of this infographic will be the marketing team working under you.
You must engage in the new product development process in developing your new product. Since the procedure for marketers tends to be the worst executed, it is also essential to understand the risks and pitfalls in each stage.
Instructions
Identify the steps in the new product development process and evaluate the challenges.
Your audience for your infographic is the team that will likely be tasked with the new product development initiative. You will give them your infographic, something for them to have as a quick reference. Be sure to save a copy for yourself since you anticipate being a team member. Include your infographic as one of the slides in your presentation.
one page infographic and a Slide Deck with 3-5 slides and 10-150 words per slide.
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