Tourism Trends and Investment Decisions: A Comparative Study

Assignment Task
You are a strategist working for a major hospitality group based in Australia. The company is planning
international expansion, and the board has asked you to compile a report to identify the most suitable
location for the project. The board has shortlisted two international locations (which will be allocated
to you by your instructor).

You are required to make an informed decision (i.e., data-driven, using statistical techniques) to
enhance the probability of success of the new investments.
Step 1: Use ChatGPT (or any AI tool) to identify the most common factors influencing tourism in a
country.

• Hint: Use the prompt – “What factors influence tourism in a country?”
  Step 2: To complete your report, identify any three factors you want to investigate.
  Step 3: Access open-source databases to collect relevant data on the variables of choice.
• Hint: The World Bank database is a vital source of information.
  Step 4: Complete your statistical analysis. Based on your results, identify the preferred investment
  destination, and compile a comprehensive report for the board.
  Objectives
• Enable students to collect relevant data from open-source databases like the World Bank.
• Enhance students’ capabilities to prepare datasets that can be used for statistical analysis.
• Test their ability to develop, interpret, and present regression models and identify
  relationships and trends between dependent and independent variables to form an opinion
  about a business case.
• To write a comprehensive report that outlines findings and their implications for decision
  makers.
  Assignment Structure

1. Data Collection (10 Marks)

• Selection of Economy (2 Marks): All students must use the link (Click here) to confirm whether
  they will complete the task individually or in pairs. The student(s) will be allocated two
  countries to investigate.
• Data Gathering (8 Marks): Collect at least 15 years of data on relevant variables determined
  from the World Bank or any other reliable open-source database. Note: Referencing your data
  is critical for ensuring the authenticity of the source of the information used in the analysis.

Tourism Trends and Investment Decisions: A Comparative Study

1. Regression Analysis (15 Marks)

• Conduct regression analysis to determine the relationship between Occupancy Rate (Data
  Provided in the Assessment Folder) and the chosen variables.
• Clearly state your hypotheses, methodology, and findings.
• Include relevant charts, graphs, and tables to support your analysis.

1. Report Brief (10 Marks)

• Introduction (3 Marks): Provide context on the importance of your chosen variable and its
  potential impact on the selected location of the proposed investments.
• Analysis and Discussion (4 Marks): Discuss the results of your regression analysis, interpret
  the findings, and link it to your report.
• Recommendations (3 Marks): Based on your findings, offer actionable recommendations for
  the board.
  Formatting and Submission Guidelines
  Please submit the following two files as part of your assessment task:

1. Word Document (Report)

• File Name Format: [StudentID(s)_Report.docx]
• Content: This document should contain your comprehensive report, including:
  o Introduction
  o Analysis and Discussion
  o Recommendations
• Length: The report should be 1500 words (±10%), including graphs and tables but excluding
  the title page and references.
• Citations: Follow APA style for citations and references.
• Formatting: Ensure the document is formatted professionally (e.g., Times New Roman, 12 pt
  font, 1.5 line spacing).

1. Excel File (Dataset and Analysis)

• File Name Format: [StudentID(s)_Analysis.xlsx]
• Content: This file should include:
  o The dataset you collected from the World Bank is organised clearly and logically.
  o A detailed outline of the regression analysis conducted, including any relevant
  charts, graphs, and tables.
• Formatting: Ensure the data is clearly labelled and easily understood.
  Instructions for Success in Your Assessment Task
• Refer to the Marking Rubric: Familiarise yourself with the marking rubric provided below.
  This rubric outlines the expectations for each grade level, from Fail to High Distinction. Pay
  close attention to the data collection and analysis criteria, report quality, and relevance to
  learning outcomes. Understanding these expectations will help you focus your efforts
  effectively.
• Seek Help When Needed: If you have questions or need clarification on any aspect of the
  assignment, please do not hesitate to contact your instructors. We are here to support you
  and provide guidance throughout the process. Additionally, sharing your progress with us
  can help you receive timely feedback and ensure you are on the right track.
• Stay on Track with Your Progress: Regularly update your instructors on your progress. This
  can be done through emails or during office hours. By keeping us informed, you can get
  valuable insights and suggestions that can enhance the quality of your work.
• Academic Integrity: Please be aware that your assessments will be screened using advanced
  tools to detect plagiarism or unauthorised use of AI. It is crucial to maintain academic
  integrity by submitting original work and properly citing any sources you use. Any instances
  of plagiarism will be penalised according to university policies.
• Plan Your Time Wisely: Start working on your assessment early to give yourself ample time
  to collect data, analyse it, and write your report. This will help you avoid last-minute stress
  and allow you to produce your best work.

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