Your
Company’s Strengths and Weaknesses
• Group
member 3 to perform a SWOT analysis and outline the resource strengths and
weaknesses of the company, showing external market opportunities for growth and
increased profitability for the company.
• Assess
what the SWOT analysis indicates about your company’s present situation and
prospects.
3. Your
Company’s Strengths and Weaknesses
• Using
SWOT, you should provide an overview of your company’s resource and capability
strengths and weaknesses.
• Assess the extent to which you made use of
opportunities while also mitigating threats.
• Assess what this analysis indicates about
your company’s present situation and prospects.
READING REQUIREMENT
Please use One reference from Edumundo
Barney, J. (1991)
Firm resources and sustained competitive advantage. Journal of Management, 17,
1, 99–120.
Harvard Business Review, Porter, M.E., Kim, W.C. and
Mauborgne, R.A. (2011) HBR’s 10 Must Reads on Strategy (including featured
article “What Is Strategy?” by Michael E. Porter). Boston: Harvard
Business Review Press.
Kaplan, R.S. and
Norton, D.P. (2007) ‘Using the balanced scorecard as a strategic management
system’, Harvard Business Review, 85(7-8), pp. 150.
McKinsey & Co (2022) Choosing to grow: The leader’s
blueprint. Available at:
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/ourinsights/choosing-to-grow-the-leaders-blueprint
(Accessed 21 June 2023)
Thompson, A.A., Peteraf, M.A., Gamble, J. E., and
Strickland, A.J. (2021) Crafting and executing strategy: the quest for
competitive advantage: concepts and cases. 23rd edn., New York, NY:
McGraw-Hill.
Whittington, R.,
Regner, P., Angwin, D., Johnson, G., Scholes, K. (2021)., Fundamentals of
Strategy 5 th edn., Pearson: Harlow.
Whittington, R, Regner, P, Angwin, D, Johnson, G, and
Scholes, K. (2023). Exploring Strategy – Text and Cases 13th edn., Pearson;
Harlow

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