Why are we motivated to maintain cognitive consistency? Do we always experience tension when our thoughts and behaviors do not agree? Why do we experience dissonance? What is the best way to reduce cognitive dissonance?
Petri, H. & Govern, J., (2013). Motivation: Theory, research, and application. (6th ed.). Belmont, Ca: Cengage Learning.
Chapter 8: Cognitive Motivation: Expectancy-Value approaches
Chapter 9: Cognitive Consistency and Social Motivation
Chapter 10: Cognitive Motivation: Attribution Approaches
Chapter 11: Cognitive Motivation: Competence and Control

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