Using theoretical models studied in this module, analyse the MNC’s competitive positioning and international expansion strategies. Evaluate the MNC’s success in different global markets, considering its adaptation to local contexts - Custom Essay Writing Services for Students Worldwide

BMG872 Global Strategy Development and Implementation

BMG872 Coursework Individual Assignment:

This module will be assessed via one item of assessment

Type

Assessment method and submission date:

Percentage (%) and word count equivalent

Feedback due date

Individual Assignment

3000-word individual assignment

Monday 12th Jan 2026 before 12 Noon

100%

+3 weeks post submission date

Assessment Guidance

Word count includes the title page, contents page, in-text references and citations but excludes tables, reference list and appendices.
Your work should include references to relevant journal articles and other good quality information sources and should be properly laid out using the Harvard system of referencing. More detailed guidance is available in the ‘Guide to Referencing in the Harvard Style’. We encourage you to make good use of all the support services offered by your Faculty Subject Librarian, further details are in the Learning Support Services Section.
You should refer to the assessment criteria to provide fuller details of the marking criteria for each classification band.
In addition, you should refer to the standard assessment guidelines as presented in your Course Handbook/Support Area, this includes guidance and policies on referencing style, plagiarism, etc.
We recommend the use of Studiosity which offers constructive feedback on draft written submissions within 24 hrs.
Coursework must be submitted by the dates specified. Coursework submitted after the deadline, without prior approval, is not normally accepted. For further guidance on the late submission of coursework, please see the course handbook.
Non-compliance with the word limit will result in a penalty being applied in accordance with the University Word Limit Policy which can be found on your Course Support Area in Blackboard.

Coursework Brief

Taking a case study approach, critically assess the global strategy of a multinational corporation (MNC) of your choice. Using theoretical models studied in this module, analyse the MNC’s competitive positioning and international expansion strategies. Evaluate the MNC’s success in different global markets, considering its adaptation to local contexts. Additionally, discuss how emerging trends in technology and sustainability impact the MNC’s global strategy. Finally, propose recommendations for enhancing the MNC’s competitive advantage and global performance, using insights from the theoretical models.

a)Completed assignments must be submitted in Word format via the Turnitin Dropbox in your Blackboard Course Area by the specified date and time outlined in the Key Assessment Information Table above.

b)All submitted assignments should have the file name:
i)”SurnameFirstNameBNumber”
ii)e.g. BrownJohnB00001234_AssignmentOne.

Coursework 1 – Feedback

Written feedback on the assessment will be provided via Blackboard with 21 day

BMG872 Coursework – Assessment Rubric/Marking Proforma

	Excellent 70 – 100	Very Good 60 – 69	Good 50 – 59	Poor (fail) 45-49	Fail 0-44
Knowledge Knowledge and understanding 20%	Exceptional knowledge and understanding of relevant, complex principles and concepts and the development and advancement of ideas and practice	Wide knowledge and depth of understanding of importance principles and concepts and the development of ideas and practice.	Appropriate knowledge and depth of understanding of key principles and concepts with some understanding of their relevance to and development in practice.	Basic knowledge and depth of understanding of key principles and concepts with only a very basic understanding of their relevance to and/or development in practice.	Very limited/superficial knowledge and depth of understanding of key principles and concepts with very basic understanding of their relevance to and/or development in practice displayed
Application Evidence of application of theoretical models/concepts 30%	Excellent identification and advanced application of theoretical concepts or models informed and critically analysed extensively by current research and practice in this area.	Very good identification and application of theoretical concepts or models informed and analysed by current research and practice in this area.	Good identification and application of theoretical concepts or models with some link to research in this area.	Occasional identification and application of theoretical concepts or models.	Limited identification and application of theoretical concepts or models
Analysis Analysis and interpretation 25%	Critical insightful evaluation and synthesis of a wide range of views, issues and complex information which demonstrates a highly original and reflective approach.	Critical evaluation and synthesis of a wide range of views, issues and complex information which demonstrates an original and reflective approach.	Some critical evaluation and synthesis of key issues and material.	Some basic evaluation and synthesis of pertinent issues and information. Lacks originality and/or reflection.	Very limited evaluation. Mainly description of key issues and information. Lacks originality and reflection.
Reading Reading, referencing, bibliography/reference list 15%	Extensive evidence of integrating high quality and relevant supplementary sources. Outstanding citations, referencing and bibliography in accordance with Harvard guidelines.	Evidence of extensive reading of supplementary sources. Comprehensive citations, referencing and bibliography in adherence to the Harvard guidelines.	Evidence of reading of supplementary sources. Adequate citations, referencing and bibliography mainly in accordance with the Harvard guidelines	Limited evidence of supplementary reading. Citations, referencing and bibliography limited and not in adherence to the Harvard guidelines.	Minimal/limited evidence of additional reading. Inadequate citation, referencing and bibliography.
Structure Presentation, structure, grammar, and spelling 10%	Outstanding well-directed presentation, logically and coherently structured, sophisticated style adopted. Correct grammar and spelling throughout.	Excellent presentation, logically structured and a coherent style adopted. Mainly correct grammar and spelling.	Acceptable presentation, clear orderly structure and coherent style used. Acceptable grammar and spelling.	Adequate presentation and structure, very basic style. Errors in grammar and spelling