You have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy. Nike, the U.S. sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience. Selling direct to consumer, commonly referred to as DTC or D2C, means you’re selling your products directly to your end customers.
Write a management report analyzing Nike’s supply chain strategy for Adidas’ executives. Include the following:
Analyze why the company (Nike) has adopted a DTC supply chain strategy by explaining the advantages and disadvantages and the impact of this strategy on its profitability.
Analyze the importance of the Internet and social media (to Nike) and compare today’s marketplace to a future marketplace advantage.
Analyze how the company’s (Nike’s) DTC strategy satisfies customers and discuss the advantages of this type of competitive distribution strategy.
Recommend steps for the company (Nike) to continue to grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.
Recommend steps for the company (Adidas) to effectively grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.
- Format: Submit a professional and well-organized Word document.
- Length: 5–6 double-spaced pages.
- Font and font size: Times New Roman, 12-point.
- APA format: Use current APA style and formatting for in-text citations and references. See Evidence and APA for help if you need it.
- References: 3–4 sources are required