| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | – | Module Title | BUS303 Global Digital Enterprise |
| Assessment Topic |
eCommerce, Internet and Web issues and mitigation plan |
| Deadline | Monday, Midnight, Week 13 |
| Word Count | 2000-2500 words |
You can find useful resources to support the development of your assignment in the Students’ Resources sections of the Learnline site (e.g. Report Writing Guide, Porter’s Five Forces Model, etc.).
This assignment helps you to integrate the e-commerce concepts introduced throughout this semester. It includes work from Weeks 1 – 12 and specifically focuses on concepts covered later in the semester.
In this assignment, you are going to build on the business plan process from your previous assignment. Using a report format, you will identify critical e-commerce, Internet and Web issues and plan for their mitigation. Begin by reviewing the scenario. Task details follow.
You are a Northern Territory-based entrepreneur. You would like to open an online Vegan restaurant called NoCow-NoFowl.This business will offer a range of balanced vegan meals for pick-up from a Bagot Rd outlet or delivery to a customer’s preferred location.
The new and creative aspect of your planned business is that customer will be able to order their meals in two different formats: Dine-Home-Now or Make-It-Myself.
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The meal preparation facility on Bagot Rd will not have in-house dining facilities. However, it will have a complete home delivery service: scooters for small orders and a van for larger and commercial orders. Customers will be able to order and pick up meals directly at the preparation facility.
The anticipated primary ordering system is an online ordering system that will:
The vision of the Business will be:
To sell fresh, healthy, tasty Vegan meals, for pick-up or delivery, that vegans and meat eaters will want to buy regularly.
You have extensive experience in Vegan food preparation, having learned from the best, your mum! However, you have little business experience including running commercial kitchens, setting up, stocking and ordering systems, online marketing, advertising, and building an online presence. While you are very experienced with social media because you use it every day, interacting with your friends, you haven’t explored the e-commerce opportunities of social media channels.
However, outside of the above detail, you are unsure of how to proceed. You know that you need to conduct some serious research and planning and be critical of everything you think you know to ensure success in the online business space.
In this assignment, you are going to build on the business plan process from your previous assignment by identifying critical eCommerce, Internet and Web issues and plan for their mitigation.
You will do this using a report formatted with the Harvard in-text author-date style.
Your report will, at a minimum, need to focus on:
Describe in detail the e-commerce infrastructure, internet, and web services you are going to need for this business (consider both the business and the customer’s needs). At a minimum, you should:
Given your planned eCommunications (eMarketing and eAdvertising) strategy, you should:
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You are going to publish a monthly eMagazine called the “No Cows at Home” and host discussion forums on your social media site. Because you will be sharing information and content from other people and internet sources, you will need to identify any legal and ethical issues you might need to manage (check if there are overarching laws, identify them and their impact in summary form).
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