Global Integrated Marketing Assignment: Design a Poster for Free School Holiday Teen Activity
| Task 1: | Design A Poster Advert (A4 Size – One Page) |
| Task 2: | Commentary (500 Words +/-10%) – One Page |
Project Overview:
You are employed at a marketing company based in a city in your home country. Your company has been awarded a contract by the Local Education Authority to design a marketing campaign that promotes a free activity for inner-city school children aged 11–15 years.
The Local Education Authority has arranged funding to pay various organisations to provide these activities. These activities may include:
- Football
- Tennis
- Swimming
- Climbing
- Water sports
- Arts and crafts
- Or any other imaginative and engaging options for this age group
Your Task Includes Two Main Components:
1. Design A Poster Advert (A4 Size – One Page)
You must design an A4-sized poster advert (Word document format) to promote one specific activity for the target age group (11–15 years).
Poster Requirements:
- Use bright colours and eye-catching images that appeal to teenagers.
- Clearly state:
- The name of the activity
- Location/venue of the activity
- Date and time (e.g. school holiday or weekend afternoon)
- That the activity is free for all 11–15-year-olds
- How they can register or join (provide imaginary but realistic details like a website, QR code, or phone number)
Example Activity: Urban Climb Challenge – Free Indoor Climbing Adventure at City Rocks Climbing Centre
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2. Commentary (500 Words +/-10%) – One Page
On a second page, write a 500-word commentary that explains how you would expand the poster advert into a TV commercial.
Commentary Guidelines:
- Your audience is the Local Education Authority, who are funding the campaign.
- Focus on how the TV ad will:
- Visually and emotionally appeal to 11–15-year-olds
- Reinforce the poster’s key messages
- Showcase the activity in action (e.g. kids climbing walls, cheering each other, etc.)
- Feature inclusive and diverse representation of teenagers
- Use music, colour, and energy to grab attention
- End with clear, actionable joining details (e.g. “Sign up now for free at…”)
Submission Format:
- Page 1: A4 Poster Advert (Word document format)
- Page 2: 500-word Commentary (Word document format)
Be creative, fun, and focused on engaging inner-city youth with meaningful, enjoyable activities during their free time.