Global Integrated Marketing Assignment: Design a Poster for Free School Holiday Teen Activity

Project Overview:

You are employed at a marketing company based in a city in your home country. Your company has been awarded a contract by the Local Education Authority to design a marketing campaign that promotes a free activity for inner-city school children aged 11–15 years.

The Local Education Authority has arranged funding to pay various organisations to provide these activities. These activities may include:

• Football
• Tennis
• Swimming
• Climbing
• Water sports
• Arts and crafts
• Or any other imaginative and engaging options for this age group

Your Task Includes Two Main Components:

1. Design A Poster Advert (A4 Size – One Page)

You must design an A4-sized poster advert (Word document format) to promote one specific activity for the target age group (11–15 years).

Poster Requirements:

• Use bright colours and eye-catching images that appeal to teenagers.
• Clearly state:
• The name of the activity
• Location/venue of the activity
• Date and time (e.g. school holiday or weekend afternoon)
• That the activity is free for all 11–15-year-olds
• How they can register or join (provide imaginary but realistic details like a website, QR code, or phone number)

Example Activity: Urban Climb Challenge – Free Indoor Climbing Adventure at City Rocks Climbing Centre

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2. Commentary (500 Words +/-10%) – One Page

On a second page, write a 500-word commentary that explains how you would expand the poster advert into a TV commercial.

Commentary Guidelines:

• Your audience is the Local Education Authority, who are funding the campaign.
• Focus on how the TV ad will:
• Visually and emotionally appeal to 11–15-year-olds
• Reinforce the poster’s key messages
• Showcase the activity in action (e.g. kids climbing walls, cheering each other, etc.)
• Feature inclusive and diverse representation of teenagers
• Use music, colour, and energy to grab attention
• End with clear, actionable joining details (e.g. “Sign up now for free at…”)

Submission Format:

• Page 1: A4 Poster Advert (Word document format)
• Page 2: 500-word Commentary (Word document format)

Be creative, fun, and focused on engaging inner-city youth with meaningful, enjoyable activities during their free time.