| MS70122E Data Science Insights for Decision Making |
A key part of your learning will be preparation for your summative assessment. You will be provided feedback on your formative assessments, and this will help you to better understand what is required of you when you submit your summative assessment. Please see below guidance on your formative assessment and how to access your feedback.
Formative assessments will take place during the lecture and seminar sessions, covering the topics outlined in the table below. Feedback to guide your preparation for the summative assessment will be provided individually during these sessions.
|
Assessment (insert below type of assessment as per the table above) |
Teaching Weeks in which Assessment Support Takes Place (enter each week no. in a new row) |
Outline of Type and Form of Assessment Support to be Provided |
Student Preparation Required Prior to or After the Support Session |
How will the Support Session to be Delivered |
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A1 Group Report |
Week 5 |
Group Report Revision and assignment guidance will be provided. |
Seminar presentations and material by Module Leader. |
During seminars |
|
A1 Group Report |
Week 7 |
Group Report Revision and assignment guidance will be provided. |
Seminar presentations and material by Module Leader. |
During seminars |
Summative Assessment 1
| Assessment title: | A1: Group Comparative Assignment |
| Submission date and time: | Week 8, Friday 21 November 2025, 23:59 |
| Word Count (or equivalent): | Between 3,000 to a maximum of 3,500 words |
| Where to submit: | Turnitin |
| Feedback date: | 15 working days after the assessment date |
| Assessment Weighting: | 50% |
| PSRB requirements (if applicable): | N/A |
Submitting, feedback & grades online using Blackboard
Main objectives of the Assessment (Group Work (100%)
As a group (up to 4 students), you choose any international organisation agreed with your tutor. In addition, you must include a brief comparative reference to at least one competitor organisation to evaluate relative strengths and weaknesses in the adoption of DSIDM methodologies.
You are tasked with conducting comprehensive secondary research into the implementation of DSIDM methodologies within the organisation, critically assessing challenges faced and pinpointing environmental obstacles that require attention. Your analysis must show how the chosen organisation performs against at least one comparator in terms of decision-making and data science application. You will present a report of between 3000 and maximum 3500 words to cover the following areas:
Information systems/Technology used and the impact on the organisation operation(s)
Any data science/ data warehouse tools used
Identify organisation challenges in the environment.
Use of AI tools is permitted for background reading and sourcing supporting material, but AI must not be used to generate analysis, structure, or written sections of the group report. All work must reflect the group’s own research, interpretation, and writing. (AI Traffic Light: Amber).
1. Title Page and Content
2. Executive Summary
3. Organisation Background (Aims, Objectives, Mission, Main Operational Areas)
4. Management Decision Making and Analysis
(each student must state their name to verify individual contribution)
5. Systems and Information Technology
(each student must state their name to verify individual contribution)
6. Current and Future Challenges (3 challenges)
7. Conclusions
8. Bibliography and References
9. Appendices
Strictly no more than 3,500 words. Title page, contents list, executive summary, reference list, and appendices are excluded. Use clear headings and subheadings.
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No. |
Learning Outcome |
Marking Criteria |
|
1 |
Assess the potential impact of information systems and information technology innovations on the business or industry. |
See below of extensive marking criteria covering all learning outcomes |
|
2 |
Apply important principles in decision making. |
Ditto |
|
3 |
Demonstrate an understanding of business operations and knowledge management, as well as an insight into the challenges involved, by conducting a critical analysis of the business/sector, that may include Macro/Micro-environment factors. |
Ditto |
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5 |
Work effectively in groups and individually to tackle specific industry challenges. |
Ditto |
This assessment covers the following employability skills, which you could demonstrate on your CV and at job interviews if you successfully pass the assessment:
| Criteria | Distinction (70% +) | Merit (60–69%) | Pass (50–59%) | Fail (0–49%) | |
|---|---|---|---|---|---|
| Introduction (Max 15 marks) | Excellent scoping of organisation in DSIDM context with clear strategic challenges; comprehensive background; aims and objectives well linked to decision-making; explicit rationale for comparator. | Clear synthesis of academic rationale; strong scoping and background; aims and objectives identified; comparator noted but less integrated. | Adequate scoping; background and aims partially covered; comparator mentioned only superficially. | Limited or unclear scoping; weak or missing aims/objectives; no reference to comparator. | |
| Research (Max 30 marks) | Highly relevant secondary sources; critical analysis well executed; sector/market sources used for both organisation and comparator. | Good research and planning; some critical analysis; comparator research attempted but uneven. | Some rationale and evidence; management decision theories applied superficially; comparator research partial or descriptive. | Weak research and planning; poor use of sources; little analysis; no comparator evidence. | |
| DSIDM Issues (Max 30 marks) | Clear, rigorous analysis of DSIDM issues with strong evidence; excellent frameworks applied with rationale; insightful comparison with comparator included. | Good analysis and frameworks; discussion relevant; comparator mentioned but analysis underdeveloped. | Some analysis of issues; frameworks partially suitable; comparator descriptively included with little evaluation. | Superficial or unclear analysis; weak frameworks; no meaningful comparator insight. | |
| Conclusion (Max 15 marks) | Logical and consistent with analysis; highly relevant; explicit reflection on comparative perspective. | Clear and relevant; comparator mentioned but not fully integrated. | Adequate conclusions, partially relevant; comparator referenced weakly. | Limited or unsupported conclusions; irrelevant; no comparator reference. | |
| Overall Coherence (Max 10 marks) | Excellent structure, signposting, and presentation; high-quality referencing; executive summary precise; comparator seamlessly integrated. | Well-structured and clear, with appropriate referencing and a sound executive summary; comparator reference inconsistent. | Adequate style and referencing; clarity uneven; executive summary weak; comparator included superficially. | Poor structure and clarity; inadequate referencing; executive summary missing; comparator absent | |
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