ATHE Level 4 Unit 1 Assignment – Business Environment Case

ATHE Level 4 Unit 1: Assignment Scenario

You have gained an internship with the Confederation of British Industry (CBI), an organisation that supports UK businesses through its London office and a network of regional offices. You are working in a regional office in an area of high unemployment and the CBI has been approached to offer a series of lectures and seminars to support business development in the area. Some of the lectures and seminars will be aimed at those wishing to set up businesses; others will be aimed at established businesses, which may benefit from a more ‘global’ outlook.

You have been given the following tasks:

Task 1

You are to prepare a presentation about the purposes, responsibilities, and structure of business organisations with supporting speaker notes. Your presentation and supporting speaker notes must:

• Explain the different types and structures of organisations
• Analyse the purposes and responsibilities of organisations
• Analyse how organisations fulfil their responsibilities to stakeholders
• Analyse the functions of departments and their inter-relationships in organisations

Extension activities

To achieve a Merit, add a section to your presentation slides and supporting speaker notes which assesses the extent to which a specific organisation meets its stated purposes. You may select an organisation where you have worked or one that you will research.

To achieve a Distinction, add a further section to your presentation slides and supporting speaker notes in which you propose improvements to the structure of a named organisation.

Learning outcomes and assessment criteria

LO1 AC 1.1, 1.2, 1.3, 1M1
LO2 AC 2.1, 2.2, 2D1

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Task 2

A day’s conference and networking opportunity has been set up for local business leaders who may be interested in government support and local partnerships.

You have been asked to project manage the event and have arranged for experienced local business leaders, as well as local government representatives to present specific workshops.

You are required to prepare a discussion paper which will be sent to the local business leaders before the event and discussed during the conference. Your paper needs to:

• analyse the impact of supply and demand on the prices of goods and services in markets
• analyse possible planned interventions in the marketplace and their impact on organisations
  Extension activities

To achieve a Merit, your discussion paper must include an assessment of the response of a selected organisation to changes in its market.

Learning outcomes and assessment criteria

LO3 AC 3.1, 3.2, 3M1

Task 3

You must prepare a handout which will help participants in the lectures and seminars pursue their business ideas. Ideally, your handout will contain images, graphs and/or charts.

The handout should be titled ‘The nature of the national environment in which organisations operate’. You must ensure that the sections in the handout include:

• An analysis of the role of monetary and fiscal policy and the possible impact on organisations and their activities
• An evaluation of the impact of competition policy and other regulatory mechanisms on the activities of a specific organisation
  Extension activities

To achieve a Distinction, your handout must include a section in which you assess the challenges to a specific business operating in both different market and economic environments. You should draw on your learning across LO3 and LO4.

Learning outcomes and assessment criteria