Sport Management Research Skills Assessment Brief 2024

Module Aim

The module aims to enable students to develop critical knowledge and understanding of how to analyse, interpret and visualise data to make managerial decisions within a sports business environment.

Module Learning Outcomes

LO1: Demonstrate knowledge, justification and application of the relevant methods of enquiry and varied approaches to problem-solving that can be utilised in the sports industry

LO2: Identify, critically reflect upon and apply the most appropriate research methods, digital tools and techniques to investigate sport business and marketing principles 

LO3: Develop a reflective and reflexive approach as a more independent learner 

Assessment One: Research Design

You are required to propose a suitable research methodology for analysing the impact of the Yorkshire Marathon. Your proposal needs to include the economic and social impacts for the residents of the city of York. This should include the impact on volunteers and the sense of community generated by the Yorkshire Marathon.

Assessment Two: Data Analysis Report

You are required to develop a professional report outlining the economic and social impact of the Yorkshire Marathon. You will be provided with a data set and required to analyse this data to generate insight and recommendations for the Yorkshire Marathon Organising Committee.

Task

Then, to get you thinking about research. Think about a decision you’ve made recently (either work or personal) and consider the ‘research’ you did to make it: 

What information or prior knowledge did you use to help make this decision? 

What was the source of this information? 

Was this information enough and good enough?

How did it help in making the decision?

This could be something small, such as deciding which cereal to choose for breakfast or something big, like where to go on holiday this year. Try to incorporate some of the types of research and elements of the process within your answer.