Assessment Brief
You will be given a real company and will be asked to develop a social media marketing plan for that company.
You are required to demonstrate a clear understanding of your chosen company, including its industry, competitive landscape, and its efforts of social media marketing. Further, you are encouraged to develop a clear target audience for the plan, including in-depth “personas”.
You will need to demonstrate an understanding of the social media marketing environment of your company using appropriate digital tools. Using appropriate digital platforms, you need to reach the target audience and set an overall aim for your plan from which you should quantify the following objectives (these are generic objectives, which you need to make SMART):
– Build awareness
– Encourage trial/engagement
– Build online advocacy/recommendation (eWOM) etc.
It is also important that you follow the structure briefed to you in the class
Another key aspect of your report are tactics to explore the use of social media marketing tools and techniques to reach and engage your target audience(s). Content Marketing online is particularly important, so you will need to consider specific content in addition to the tools used. For example, if you are recommending the development of a video, what will be the content? You must develop the content.
learning outcomes are assessed in this assignment:
- Use creative-thinking, ideation and initiative to support digital innovation, creating impactful and enterprising solutions.
- Demonstrate future-focused digital leadership, engaging and empowering people to build effective and high performing teams in professional settings.
- Locate, embrace, leverage and evaluate digital mediums, technologies, tools and platforms ethically and responsibly to create and run high-converting digital reach out campaigns
- Practice moral and ethical dimensions of responsible digital marking and advertising practice and comply with professional values