BSNS5403 Assessment 3
Learning Outcomes
- Describe the purpose and components of business planning for an organisation
- Prepare components of a business plan for an organisation
- Develop strategies to build competitive advantage and improve organisational performance’
Assessment Brief
| Te Kōnaki Mahi / Mahi Aromatawai | Assessment Three: Business Plan |
| Portfolio Activity / Artefact | |
| Ngā Hua o te Ako (Learning Outcomes) | 2. Prepare components of a business plan for an organisation 3. Develop strategies to build competitive advantage and improve organisational performance |
| Wehenga ōrau / Weighting | 100 marks counting for 50% of the final grade |
| Te Rā Tuku / Due Date | Sunday 19 Nov at 11:55pm |
| Ngā Ākoranga Matua / Activity Outline | To evaluate business planning processes to inform the creation of a business plan |
| Ngā Paearu Paetae / Achievement Criteria | A 50% mark is required to successfully complete this assessment activity |
Ngā Tohutohu | Instructions
| Section | Details |
|---|---|
| Te Whakaritenga / Preparation | The purpose of this assessment is to create a business plan for the business you used in Assessment 2.
You are required to carry out a situational analysis for this business. Requirements: All assessment activities must be completed and submitted electronically on Moodle via the links provided. Students will be required to submit their assignment business plan through Turnitin as a self-check tool. |
| Word Count | 3000 words (2700–3300) |
| Submission Format | Complete this as a written report (including page numbers, title page and contents page) |
| Referencing | Supporting references must be in APA (7th) formatting |
| Support | Student handbook Student success – book an appointment |
Hononga ki ngāwaeture me ngā pukatautoko
Links to regulations and support
Te Tukanga|Process Section
| Section Name | Content | Marks |
|---|---|---|
| Executive Summary | Provide a concise rundown of the business idea and situational analysis that communicates to readers clearly the business concept (remember that you will write this at the end). | 5 |
| Introduction / Overview | Provide the background of the industry that the business will operate in (prospects, competitiveness etc.). Provide a description of the products and/or services you plan to market and location of the business. | 5 |
| Mission and Values | Discuss the current proposed purpose and core values of the business. Write a mission statement for the business. (Although this is placed here in the plan, you will need to conduct your analysis first). | 7 |
| External Environment | Based on a PESTLE analysis (political, economic, socio-cultural, technological, legal, and environmental) identify the most important external macro-environmental forces that will impact the business over the first twelve months. | 15 |
| Customer Segment(s) |
Explain why you have chosen to focus on these elements and the likely impact it will have on the industry (positive and/or negative) (s)Identify a target group of customers. Describe this segment in relation to [your location]. |
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