COM60404 Mass Communication Theory Literature Review

COM60404 / COM62104 Assignment Brief

Assigment Type – Literature Review Group & Presentation
Assigment Weight – 40%

Students are required to work in groups of 5 to 6 members to create a report, slides, and a presentation of 10-15 minutes on one of the following topics in Mass Communication Theories after a thorough literature review:   

• Medium is the Message Theory
• Diffusion of Innovations Theory
• Reception Theory
• Uses and Gratifications Theory
• Social Marketing Theory
• Spiral of Silence Theory
• Media Dependency Theory
• Cultivation Theory

Your presentation should include:  

1. The history, origin, and background of the theory.

2. The evolution or development of the theory.

3. The important notions, concepts, and assumptions or arguments of the theory.

4. The critics of the theory.

5. The potential future development of the theory.

Learning Outcome

LO1 – Demonstrate a basic knowledge of concepts and theories in communication.

LO2 – Explain the connection between communication theories and its application.

LO3 – Apply communication phenomena to communication theories.

LO4 – Identify the suitable theories to be used for communication research.

Assignment Requirements

• There should be only 5 to 6 members in a group.  
• Your report should be 2500-3000 words (word count without references), typed double-spaced with 12 font size.
• Word count should be indicated at the end of the assignment.
• Must use online journals/articles within 10 YEARS ONLY (2015-2025). Excluding the reference to the theory’s origin which can be the year when the Author proposed the theory.
• You may use various mediums for the slides, not limited to Microsoft PowerPoint only. Be creative, but do the research first.
• Please include subtitles in the video (if the audio cannot be heard clearly).  
• It is compulsory to include your face and slides in your video presentation. All group members of the groups/students must include their faces and present some portion of the presentation.  
• Save your slide presentation on YouTube (upload date within the due date) or a drive and send the link for submission. Make sure you share the link at the end of your report.
• Please submit only one submission per group.  
• Please use the assignment cover sheet, the link to your slides/video, the reference list (APA referencing), and the feedback form (as one document) provided in myTIMeS and indicate group members’ names.
• Submit the assignment to Turnitin only. The percentage of similarity generated by Turnitin should be less than 20%. (Use of AI for writing is restrticeted please check on declaration form)
• EXTENSIONS are available only when a formal request for extension is submitted and accompanied by appropriate documentation, e.g., medical certificate, funeral notice, etc.
• Late assignments for this assessment task will be penalised at 1 mark per day for the first week and will not be accepted if more than one week late unless an extension has been granted.
• Plagiarism is a serious offense and plagiarized work will result in an F grade for the assignment.

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