Comprehensive Marketing Plan Outline 1-Title Page 2- the name of the product/ br

Comprehensive Marketing Plan Outline
1-Title Page
2- the name of the product/ brand for which the marketing plan has been prepared
3- the time period for which the plan is designed (e.g., 2021-2023)
4- the persons and positions of those submitting the plan
5- the date of submission of the plan
II- Executive Summary
One- to three-page summary of the entire plan (include a brief introduction, the major aspects of the plan, and a budget statement)
III- Table of Contents
1- Introduction
a- Highlights of the brand’s historical and recent operations. It is useful to prepare graphs of the brand’s performance that show its sales.
– Situation Analysis
– SWOT (environmental conditions such as economic, social, political, legal, or cooperate environments)
– Industry analysis
– Customer analysis
– Company analysis+ Competitive analysis +Core competency and sustainable competitive advantage of your business (brand/product)
IV- Strategic Focus and Plan
1- Mission
2- Goals and Marketing objectives
V- Market-Product Focus
1-Segmentation
2-Target markets
3-Points of difference and positioning
VI- Marketing Program
1- Product strategy
2- Price strategy
3- Promotion strategy
4- Place strategy
VII- Financial Data and Projections
1- Historical sales revenues
1- Financial projections
VIII- Implementation Plan, Evaluate and Control
1- Plan to implement the strategies
1- Plan to evaluate and control the strategies
NB- The paper should be written in a word document (New Roman 12 font and double spaced)

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1-Title Page
2- the name of the product/ br appeared first on essaynook.com.