Directions Write a journal entry outlining some best practices for designing a brand style guide. Then, discuss the importance of conducting comprehensive research before beginning the design process. Finally, discuss the importance of creating accessible designs. Specifically, you must address the following rubric criteria: Explain three best practices for creating a brand style guide that you might apply to future brand identity projects. Consider the following questions to guide your response: Which essential components should every brand style guide include? Which considerations related to color and typography must the brand style guide address? How would you define rules around logo usage? Which key factors must be considered when placing logos on images and documents? How would you incorporate supporting graphic elements into your brand identity? How would you incorporate the brand personality and tone of voice into your brand identity? Explain how target audience research and client vision help designers develop effective brand identity designs. Consider the following questions to guide your response: What are the potential consequences of inadequate target audience research? What are the potential consequences of not identifying or addressing the client’s vision and needs? Discuss the importance of creating an accessible brand identity. Consider the following questions to guide your response: What constitutes an accessible brand identity? Why is it important to design an accessible brand identity? Which elements of a brand identity should be accessible? What steps can you take to ensure the brand identity is accessible? Note: Consider saving this assignment in your OneDrive folder as a preparatory resource for your portfolio presentation/interview. Once you receive instructor feedback, take time to revise your assignment. What to Submit Submit your journal as a 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. If you reference any sources in your journal, cite them according to MLA style.
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