2025-01-03 16:17:17
BPP Business School Coursework Cover Sheet
Please use this document as the cover sheet of for the 1st page of your assessment. Please complete the below table – the grey columns
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Module Name |
Leading Through Digital Disruption |
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Programme Name |
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Student Reference Number(SRN) |
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Assessment Title |
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Please complete the yellow sections in the below declaration:
MSc Management
MSc Management with (Project Management, Data Analytics, Digital Marketing)
Leading through Digital Disruption
Coursework Assessment Brief 2
Submission mode: Turnitin online access
You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
This module is assessed through one graded element. You must achieve at least 50% to pass this module.
By completing this assessment, you will have addressed the following learning outcomes (LOs):
Assessment Scenario
“Once a global leader in the technology sector, Nokia Corporation surrendered its dominance due to several strategic errors in its digital transformation approach”. (Lamberg et al., 2019).
For this assignment, you have recently joined Nokia, as the new Chief Transformation Officer (CTO), responsible for the Europe, Middle East, and Africa (EMEA) geographical business activities. Currently, Nokia still engages in the provision of network infrastructure, technology, and software services. As a CTO, your role is to help optimise business processes, such as selling, marketing, communications, collaboration and innovation. All digital transformation and change management efforts also fall under your responsibility.
As part of your new role, the senior board members have tasked you to produce a “Transformation Report“ designed to evaluate and recommend changes that the organisation must implement in order to revive the organisation.
This is your opportunity to demonstrate your ability and give your employer the confidence to let you run your own project in the future. Your report must include the following sections
Critically review key opportunities and challenges your organisation is facing in the current, yet complex digital disruption environment.
Important: Your analysis for Task 1 should be critical – you can include some digital transformation objectives that can support key departments such as Operations, ICT, and Marketing. You are encouraged to use examples to reinforce your arguments.
Evaluate and propose three (3) emerging technologies and techniques that can be adopted by your organisation to sense changes, make informed decisions, and adjust quickly in a highly disruptive market.
Important: To support your argument, please use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a blueprint – see the diagram below. Some key emerging technologies to consider include Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Virtual and Extended Reality, Robotic process automation (RPA).
Figure 1: Digital Business Model by the Global Center for Digital Business Transformation (2021)
As the CTO, one of your key roles is to drive digital-ready culture and create value for all stakeholders. Subsequently, Task 3 requires you to analyse and conceptualise a strong digital culture approach that your organisation can adopt by using digital tools and data- powered insights to drive decisions and customer-centricity while innovating and collaborating across the organization.
N.B: Please support your argument with academic literature and real case examples. You can use the 4 Pillars of Digital Culture or other relevant models as a guide to drive your analyses and recommendations.
Figure 2: Features of a Digital-Ready Culture by The World Economic Forum (2021)
Recommend two (2) appropriate digital leadership styles that your organisation should develop further to support digital transformation and increase team collaboration throughout the organisation.
Important: You have been introduced to concepts such us hyperaware agile leaders, ethical- tech leaders, people-oriented leadership, agile leadership, and the 6 Goleman leadership styles. Therefore, this may form part of a potential reply. However, any other relevant response is equally valid.
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