Fun Engagement
The Club team is Real Madrid FC
Please upload your "Club and Fan Analysis" submission here in either Word doc or PDF format. Include your name in the file name.
Note – this is the first step towards developing your Fan Engagement Strategy Fan Engagement Strategy Assignment
Students should submit the following:
1. Selected Club and Initial Club Profile (approx. 300 words)
Briefly introduce your chosen football club, including:
Club background and history Current market positioning Existing fanbase and target markets Why you have chosen this club 2. Fan Engagement Audit (approx. 500 words)
Analyze the club's current approach to fan engagement, considering:
Current online/digital engagement Social media activity Matchday or offline engagement Community initiatives International/global fan engagement Existing strengths and weaknesses 3. Research and Data Plan (approx. 300 words)
You should identify:
What data you will use Where you will obtain it What you hope to learn from the data Any limitations or challenges in accessing relevant information ( Include potential sources e.g., social media analytics, attendance figures, fan surveys, market research, industry reports, or secondary data that you plan to use/think will be useful)
4. Initial Fan Insights and Opportunities (approx. 300 words)
Based on your initial research, you should identify 2–3 preliminary insights or opportunities that you believe could form the basis of your fan engagement strategy.
5. Preliminary Reference List
A list of the main sources you have identified and used so far